O2 Gives More for You in Latest Brand Campaign from VCCP
O2 today unveiled the next creative step for its iconic brand, supported by a multi-million pound advertising campaign, ‘More for you’. The revamped brand strategy evolves the insight that O2 was founded on – mobile connectivity is like digital oxygen and customers would rather lose their wallet than their phone. The campaign brings this forward to the present day and demonstrates an understanding that mobiles are now more than just mobiles and O2 is more than just a network, with its ability to give its 25 million customers more of what they want, need and love.
‘More for you’ is based on the insight that in just ten years mobile phones have become fundamental to people’s lives, with smartphones now in the pockets of two thirds of UK adults. It will see O2 celebrate the perks, service, flexibility and connectivity on offer to customers to help them have the best possible experience with their mobiles. It will showcase how O2 has something for everyone, whether it’s perks like Priority Tickets to gigs 48 hours before general release or exclusive restaurant offers through O2’s Priority app, or even more advice for parents when it comes to helping keep their kids stay safe online through O2’s partnership with the NSPCC.
The campaign launched on social with O2 revealing the results from a nationwide study commissioned to understand just how much phones have become more than phones. This will be supported by a series of three short films directed by BAFTA award winning director Stevan Riley, designed to spark debate and open the conversation about our own personal #newnormal phone habits, with consumers invited to take series of online quizzes to see how they compare to the rest of the country.
Creative Director: Dermot McPartland
Executive Creative Director: Darren Bailes
Deputy Executive Creative Director: Matt Lever
Producer: Larissa Miola
Planners: Andrew Perkins / Agathe Marian
Creative Team: Christopher Keatinge / Tom Houser
Creative Team (cont.): Jon Wicks / Anstice Murray
Media Agency: Forward
Music and Sound
Composer: Christopher Slaski
Sound Design: Grand Central Sound
Editor: Joe Guest at Final Cut
Post Production / VFX
Post Production House: Finish
Director: Si and Ad
Producer: Lucy Gossage
Production Company: VCCP Kin / Academy Films
Category: It, phones, Av and computers , Network