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O2 Crowns England Rugby’s Official Unstoppable Fan at Unique Event for Fans and the England Squad

24/08/2023
Advertising Agency
London, UK
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The unique event, Wear the Rose Live, featured over 30 competitors from across the country in addition to over 200 family and friends

After a six-week search to find England’s most Unstoppable Fan, a winner has been crowned. Paul Appleby, 50, beat more than 30 other contenders to claim the title, winning a signed shirt as well as free tickets to every England home game until 2025. 

The event, which took place at The O2, saw the presence of the full England squad as well as hosts and rugby legend, Ugo Monye, and TV personality, Sam Quek. 

The unique event, Wear the Rose Live, featured over 30 competitors from across the country in addition to over 200 family and friends. Competitors ranged from 16 to 72 and stretched from London to Newcastle.

Paul from Stowmarket has been a long time England fan and became a qualified referee after getting involved in the game through his role as a teacher. 

He said, “I didn’t know what to expect when I entered but I’ve had an unbelievable day- I can’t believe I won and of course all the family have had a great time too.”

Maro Itoje said, “O2’s Wear the Rose Live event is a fantastic and hugely inspirational initiative ahead of travelling to France next month that brings together the players and fans like never before.”

“Seeing so many passionate England Rugby supporters competing alongside us players to become the ‘Unstoppable Fan’ just shows the support and dedication for the squad and how much the sport, and what we do out on the pitch, means to people.”

Ben Youngs said, “It’s a brilliant initiative from O2 and we’ve all loved taking part. It’s been inspiring to see such amazing support behind the team just before we leave for France.”

“Congratulations to all who were involved, your support means the world to me and all the team.”

Marcus Smith said, “To be part of O2’s Wear the Rose Live event and helping to find England Rugby’s ‘Unstoppable Fan’ has been such a great experience for the team and myself.”

Meeting and competing with 33 of the most passionate fans in a variety of fun-filled challenges has been brilliant - it’s been great to see them put their knowledge to the test, showcase their love of the game and really reveal just how much they know!

“Everyone here today should feel really proud, and when next month’s tournament gets underway, we hope the fans will be cheering us on and watching how we progress.”

Gareth Griffiths, director of partnerships and sponsorships, Virgin Media O2 said, “To be able to give our customers such a fun and intimate experience with the England squad as they compete together to unveil the ‘Unstoppable Fan’ ahead of next month’s tournament has been great.”

“Not only does it allow us to demonstrate our unwavering support to the team, but also shows the once-in-a-lifetime opportunities available to Virgin Media and O2 customers via Priority.”

“Congratulations to everyone that took part today and to our Unstoppable Fan who will get to enjoy attending every England game at Twickenham until 2025 courtesy of O2.”

“We can’t wait to Wear the Rose and get behind the team as they take on the World’s best in France next month.”

Rugby fans should look out for upcoming Priority offers throughout September and October, as a variety of perks to help them show support for the team are set to go live.

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