O-I Glass Appoints VaynerMedia as Its First Integrated Agency of Record

O-I Glass, the world’s leading glass manufacturer, has appointed VaynerMedia as its first integrated agency of record as the brand seeks to make glass more relevant to both food and beverage companies and to the end consumer. VaynerMedia will be responsible for creative and media services.

“O-I is a transformative brand and proud to provide the most transformative packaging solutions in glass. As we want to help consumers and customers better understand that glass is the best packaging for health, sustainability and brand building, we decided to select a transformative agency,” said O-I’s chief sales and marketing officer, Arnaud Aujouannet.

“We chose VaynerMedia because of their distributive model and ability to truly understand both culture and the consumer. Having creative and media with the same agency enables a streamlined approach to reach a number of different cohorts,” added Marie-Laure Susset, integrated marketing communications director for O-I.

The business was awarded to VaynerMedia following a review. Work has begun with immediate effect, with the first work going live on social media within 24 hours of winning the business.

“As a business built for the now, we are incredibly excited and proud to be partnering with O-I, who, as the leader in the glass packaging industry, is continuing to advance their creativity and go-to-market strategies. They are also committed to harness its extraordinary scale to create a meaningful and positive difference to the future of our health and that of the planet," commented Lisa Buckley, EVP Client Services at VaynerMedia