Nutrish's 'Feed Yours' Campaign Supports an Epic Army of Rescue Dogs

Rachael Ray Nutrish is launching a new feel-good campaign today that urges consumers to 'Feed Yours. Help More.' so animals can have the opportunity to live a full and joyful life.

With animal shelters receiving approximately 6.3 million companions every year, so many animals are left without a home or the proper resources to live fully. That’s why Nutrish isn’t just about great tasting food – it's also deeply committed to supporting animals in need. The campaign, from Publicis Groupe’s Power of One solution, PSOne, a bespoke agency for the J.M. Smucker Co., reinforces the value of giving back.

“Nutrish has always been focused on improving the quality of life for animals and we know our consumers share in our passion for supporting animals everywhere – in fact, by feeding their animals Nutrish, pet parents have helped us donate over $7 million a year to animals in need through the Rachael Ray Foundation,” said Ryan Thomas, VP, pet marketing, The J.M. Smucker Co. “We are excited to build on our proud history of support through the new Feed Yours. Help More. campaign. The simple concept is that even though you can’t adopt every animal, by buying Nutrish, you can help more animals live full, joyful lives.”

The 'Feed Yours. Help More.' philosophy was brought to life through a comprehensive campaign, captured by award-winning film cinematographer, Hoyte Van Hoytema and director Adam Heshemi, that features television, social, streaming, audio and commerce placements.

“To live by our ethos, it was important to feature rescue dogs to bring our story to life. Our video spotlights a cast of over thirty rescue dogs, including a few with special needs, highlighting the beauty and diversity of all dogs in need,” says Alan Wilson, senior vice president, group creative director, Publicis Worldwide. They were trained together for over two weeks to create our happy pack on set.”