Nutella Invites You to Enjoy a Perfectly Imperfect Holiday Season

For the holiday season, Nutella and Publicis Montreal have cooked up a brand-new national campaign centred around the perfectly imperfect moments that make our celebrations so unique and memorable. What better way to bring these magical moments to life than by bringing two generations together in the kitchen!

Through recipes and laughter, our families celebrate the mishaps of baking to create deliciously imperfect cookies and treats, and a lifetime of memories baked in a heart warming moment shared between grandparents and grandchildren, they invite us, aprons on, to join them in making Nutella Holiday cookies. "Baking is the perfect catalyst to bring generations together, and Nutella is the perfect partner for baking inspiration,” says Joanne Farber, marketing director for Nutella (Ferrero Canada). “But baking isn’t always perfect. It’s the fun, the mistakes, and the imperfect outcome that is most memorable, and we wanted to embrace that.”

"In this holiday season that can sometimes seem superficial, it's refreshing to remember the joy of gathering with the family. Because being together, that's the recipe for holiday magic," emphasises Mélissa Chartrand, creative director at Publicis Montreal.

In addition to hosting a social media contest inviting families to share moments in the kitchen, this holiday recipe campaign is featured in video format and as posts on social media platforms.