NRMA Insurance Unwraps ‘New Wheels’ Christmas Campaign from The Monkeys

The holidays are one of the busiest times on Australian roads – and it’s not only cars that are out and about. NRMA Insurance’s new campaign is a reminder to look out for kids taking their new wheels for a spin this Christmas.

Created by The Monkeys, part of Accenture Interactive, ‘New Wheels’ follows young Australians waking up on Christmas morning and heading onto their neighbourhood roads to test out their first bike, first set of rollerblades, or first skateboard.

NRMA Insurance’s ‘New Wheels’ goes to air on Christmas Day and will run across broadcast television, cinema and online. The campaign film is directed by Leilani Croucher of Revolver.  

NRMA Insurance Executive Manager Direct Brands, Sally Kiernan, said: “Sadly, Australia has seen a significant increase in child road deaths this year. We hope people will enjoy the nostalgic joy of this film, but more importantly, we hope it reminds drivers to be safe these holidays and to keep an eye out for those heading – or wobbling – onto the road on their new wheels.”

The Monkeys Chief Creative Officer, Tara Ford, said: “To spread the message of driving safely during the holiday season we show the joyous transformation of an Australian neighbourhood on Christmas morning. With the streets becoming the testing ground for new wheels and new freedoms, so too comes new reasons to drive safely.” 

To view NRMA Insurance’s ‘New Wheels’ campaign visit: https://www.youtube.com/watch?v=jGHxhE7SL0A