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Group745
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Group745
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Group745
Group745
Creative in association withGear Seven
Group745

NOW TV Launches World’s Smallest Film Festival

03/06/2013
Advertising Agency
London, United Kingdom
140
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Holler campaign is exclusively for Vine movies

Sky’s on-demand service NOW TV is holding the world’s first ever Vine-based film awards, called the World’s Smallest Film Festival.


The awards competition, developed by Holler, is exclusively for Vine movies and will give people across the UK a chance to have their short films seen by thousands and judged by a panel of industry professionals.


The festival launches on the website on May 24th and will be presented just like a real film festival.


Vine moviemakers can enter by simply tagging their films with the hashtag #NOWTVMOVIEFEST followed by the hashtag of the film’s genre.


The categories include, Best Factual (#factual), Best Comedy (#comedy), Best Action (#action), Best Horror (#horror), and Best Special Effects (#special effects).


People will be encouraged to Tweet their Vine nominations using the hashtag #NOWTVMOVIEFEST along with the category hashtag. The festival website will show the current nominations and allow people to vote for the People’s Choice award. 


An esteemed panel of judges will select the best entries and, after the submission process closes on June 21st, a shortlist of films will be announced, followed by the winners.


The Grand Prize winner will receive a coveted place on the Raindance Director Diploma course, and each category winner, and a special peoples choice award will receive a Canon 600D DSLR camera.


James Kirkham, Holler founding partner, said: “This reflects one of the strands of NOW TV – movies. It shows the creative community and our own community’s ability to break ground quickly using Vine, delivering swiftly in social channels and capitalising on creative opportunity.”


NOW TV online platform allows subscribers access to Sky’s Movies and non-subscribers Sky Sports coverage with no contract, set-up costs or installation.

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