NOW Supplements Gives You 19,000 Reasons to Feel Good Spending Less

Last year, NOW, the largest independent and family-owned manufacturer of natural products, vitamins and supplements, launched its first-ever integrated national campaign from its new creative agency partner, Hanson Dodge. The platform was “Feel good spending less,” which focused on how NOW provides quality supplements without you having to pay a premium price. 

Fast forward and NOW is launching the next evolution in its “feel good spending less” campaign.  Across video, print, digital, social and out-of-home, NOW is doubling down on the quality of its products by emphasizing how it tests (and tests and tests) for the purity of its supplements…as many as 19,000 tests every month!

That’s a lot of testing.

"Quality has always been a cornerstone of NOW, and we really wanted to take it to the masses and bring it front and center for the 2023 campaign," said Amber Cerda, marketing director at NOW.  "We're passionate about this because it's the right thing to do for our customers -- everyone should have access to high quality supplements, at an affordable price.  For over 55 years in business, we have continued to invest heavily in our people and equipment to become a respected leader in the industry for our quality efforts."

Added Chris Buhrman, executive creative director at Hanson Dodge: "Many supplement brands have quality claims.  NOW didn’t just want to tell people; it wanted to jolt people into understanding the magnitude of the quality of NOW products – to see the great lengths NOW goes to ensure its quality is superior."  

The tagline is, “NOW.  19,000 reasons to feel good spending less.”

The campaign is scheduled to launch this week and will appear on both connected and over-the-top TV, with streaming audio, print magazines such as Real Simple and Women’s Health, digital, NOW social media channels and local partnerships with Real Simple later in the year.  Taken together, these are media channels that reach NOW’s target of adult savvy shoppers, 25-55, who are invested in food and well-being and, maybe, motivated, but still on the fence regarding NOW as the solution to their supplement needs.