Noodle Brand Buldak Hosts 2 Day Live Food Event for Hot Sauce Range

Korean noodle brand Buldak is hosting a special sampling event to introduce the UK to the bold, fiery flavours of Samyang’s Buldak hot sauce range. 

Devised by creative and strategic agency BMB, the event at BOXPARK, in London’s Shoreditch is the brand’s first UK brand activation and aims to raise brand awareness - and show that hot sauce goes with anything.

The Buldak Sauce Exchange, which will run on October 25th and 26th, will invite people to swap empty or unwanted sauce bottles or post photos in return for Buldak Tokens. The tokens can be spent at the event to buy food with Buldak sauce from the food truck or on Buldak products at the Buldak store.

Influencers will be invited to collaborate with Buldak, creating content in the food space and posting before, during and after the event. Visitors to the Sauce Exchange will also have the opportunity to meet Buldak brand mascot, Hochi The Chicken, who will pose for photos and entertain the crowds. 

Pim Lai, creative director at BMB said, “We wanted to craft an experience that brought the fun, fiery spirit of Buldak to life. We’ve infused every element of the event with that energy and I can’t wait to see how London embraces this bold flavour.”