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BMB Unveils Properly Honest Wrapping Paper Ahead of the Holidays

17/12/2024
Advertising Agency
London, UK
52
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The special edition “Properly Honest Wrapping” paper range was developed based on a universal truth – that finding the perfect present for a loved one is easier said than done

Creative agency, BMB has created a refreshingly honest range of Christmas wrapping paper ahead of the most wonderful time of the year.

The special edition “Properly Honest Wrapping” paper range was developed based on a universal truth – that finding the perfect present for a loved one is easier said than done.

The Christmas wrapping paper comes in six different designs, with intricately hand-drawn festive illustrations that add a subtle and playful twist on the usual cliches - each includes an honest message about gift giving.

The properly honest messages are:

“I spent loads on this”

“I was on a tight budget”

“Many happy returns”

“This wasn’t for me so now it’s for you”

“This could go either way”

“This was a complete guess”

The wrapping paper is being sent out by BMB as their festive greeting this year.

Ted Smith, head of design at BMB who was behind the creative and hand-crafted illustrations said, “Getting gifts right at Christmas isn’t always easy and it can become something of a charade - we decided to bring a bit of levity to the occasion and have some fun with our Christmas greeting for our clients and network this year. We hope this wrapping paper makes people smile.”

Agency / Creative
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