Noah Marshall's ‘Make an impression'

Hyundai Motor Company Australia has launched the i40 tourer  with an integrated communications campaign created by agency, Innocean Australia. 

 

The new campaign features the work of US artist Jim Denevan, renowned for his vast scale desert sculptures. The i40 was used by the artist to create an impressive design on the surface of a salt lake (Lake Rebecca) in remote central Western Australia. The grand design when viewed from the air is a metaphor for the impressive design and function of Hyundai’s newest addition to their range of cars.

 

The latest campaign from Hyundai continues to build momentum around the Hyundai brand which is part of the world’s fastest growing automotive company. 
To see the commercial click on the link beneath:
http://www.thesweetshop.tv/temp/NM_HYUNDAI_FEATURES_60.mp4

 

Oliver Mann, Marketing Director, Hyundai, says “Last year’s i45 launch communicated Hyundai’s obsession with quality, and now with the i40 Tourer it’s time to spotlight the brand’s approach to design. The new ‘Make an Impression’ campaign showcases i40’s beautiful and functional design, and marks Hyundai’s emergence as a premium brand."

 

Scott Lambert, Creative Director, Innocean, says, "Being Hyundai's most impressive car to date, we knew that we needed a concept that was big, fresh and inspiring. Putting the i40 in the hands of Jim Denevan, and capturing the event with Noah Marshal's story telling skills, has delivered this in spades."

 

The campaign runs from 9th October 2011 across a range of media including television, online, point of sale and print. Sponsorship initiatives will include Sculptures By The Sea and Grand Designs Live.

 

 

Credits

 

TITLE: ‘Impression’

Client: Hyundai Motor Company Australia

Marketing Director, HMCA: Oliver Mann

Senior Manager – Marketing Communications, HMCA: Alex Pinsuti

Agency: Innocean Australia

Creative Director: Scott Lambert 

Art Director/Copy Writer: Mike Lind

Head of Broadcast: Tania Templeton

Group Business Director: Tim Hiley

Senior Business Manager: John Larkin

Planning Director: Kathy O’Connor

General Manager: Amanda Wheeler

Production Company: The Sweet Shop

Director: Noah Marshall

Second Unit Director: Joel Harmsworth

DOP: Daniel Ardilley

Producer: Tony Whyman

Executive Producer: Wilf Sweetland

Global Executive Producer: Sharlene George

Chief Executive Officer: Paul Prince

Editor: Tim Mauger

Composer: Antony Partos, Sonar

Sound: Song Zu