No Fixed Address Named Creative and Media Agency of Record for goeasy Ltd.
Following a three-month competitive review, No Fixed Address Inc. (NFA) was named goeasy Ltd.’s creative and media agency of record.
The independent shop will be responsible for all creative marketing communications, media planning, and media buying for the financial service company’s three priority business units: easyhome, easyfinancial and LendCare.
“As Canada’s leading non-prime consumer lender, we have been on a mission of providing Canadians access to credit and opportunities for a better financial future for over 30 years. As we continue to grow and scale our business through new channels and product expansion, we see significant future opportunities to expand our differentiated brand platform and unique positioning in the market,” said Andrea Fiederer, EVP and chief marketing officer at goeasy. “Through our robust agency selection process, NFA continued to demonstrate a deep understanding of our customer alongside strong expertise in brand building that is rooted in data, analytics and performance marketing. We are confident that the expertise and experience NFA brings to our partnership will be invaluable throughout goeasy's next phase of growth.”
From July to September, goeasy conducted two separate searches for creative and media AORs. NFA was ultimately awarded both pieces of the business. Andrea said, “The [NFA] team was the only agency to bring forward a strategically integrated creative and media point of view born out of effectiveness and efficiency.”
“When you compare goeasy and NFA’s mission statements, they are perfectly aligned. goeasy provides a path to a better tomorrow, while NFA was born to help brands get to the future faster,” said Priyanka Goswami, president of NFA. “As we dug deeper into goeasy's vision and product suite, we understood the importance of the brand's role in changing the lives of hardworking Canadians in a time of economic uncertainty and instability.”
The first wave of creative is expected to debut in early 2024.
