senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Nissan Qashqai Teases ProPILOT UK Launch with a Skateboarding Astronaut

24/06/2019
Advertising Agency
London, UK
280
Share
The integrated campaign from TBWA\London and Manning Gottlieb OMD teases the the first iteration of the ‘Nissan Intelligent Mobility’ autonomous driving technology
Nissan Qashqai is launching ProPILOT – the first iteration of the ‘Nissan Intelligent Mobility’ autonomous driving technology – in the UK with a £3-million integrated campaign from TBWA\London and Manning Gottlieb OMD.

The campaign centres around a skateboarding astronaut as a metaphor for how ProPILOT gives drivers a sense of freedom, precision and control. Each execution signs off with the new ‘Tech That Moves’ strapline to emphasise Nissan’s credentials in the mobility space.


Although the main TV commercial breaks on Friday 28 June across Channel 4, ITV and Sky, enigmatic teasers will appear across social in the lead up to the TV spot’s debut, alongside bespoke cinema executions which include an immersive 4DX experience. The teasers, which were produced by TBWA\London, comprise CG close-ups of an astronaut’s helmet, where its reflections illustrate the smooth navigation of urban roads.

Nissan’s marketing director, Nicolas Verneuil, said: “Nissan’s advanced ProPILOT drive assistance technology adds a greater level of confidence, control and enjoyment to the UK’s best-selling crossover. Qashqai is a leader in terms of innovative design and technologies that enhance the ownership experience. The new campaign expresses the benefits of this new technology to audiences in a very relevant way and with an engaging accompaniment to their cinematic experience.”
Brand
Agency / Creative
Production
Post Production / VFX
Music / Sound
SIGN UP FOR OUR NEWSLETTER
Work from TBWA\London
CGI 1
Nissan
20/09/2024
14
0
CGI 2
Nissan
20/09/2024
10
0
CGI 3
Nissan
20/09/2024
10
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0