Nissan Challenge World to Unleash Best Ideas

To celebrate its most innovative year ever, Nissan is launching ‘Nissan Innovation Garage’, a social movement that lets everyone showcase their big idea for an invention.

 

The project lives on http://nissaninnovationgarage.com, where you simply describe and name your idea. Then just click Facebook Connect, and you’re surprised with an epic film about … spoiler alert … you.

 

Each idea goes to the Garage Gallery, where a panel of judges ultimately decides which innovators will each win a $50,000 grant (as well as an all-new Altima) to turn their concepts into full-blown reality. Not to mention a Kickstarter video to unleash said idea on the world. The idea with the most viewer votes also takes home a 2013 Altima.

 

It’s all inspired by the legions of normal folks working to improve the world with their ingenuity — and by the totally reimagined fifth-generation Altima. With new features like NASA-inspired "zero-gravity" front seats and best-in-segment fuel economy, it's the most innovative Altima to date.

View the trailer below: 

 

 

Credits

 

Tito Melega - Creative Director

Karl Dunn - Creative Director

Matt Lanzdorf - Associate Creative Director

Raphael Milczarek - Associate Creative Director

Peter Bassett - Senior Executive Producer

Brian Jarmon - Senior Digital Producer

Tim Shea - Creative Technologist

Teguh Mualim - Creative Technologist

Craig Werwa - Director - Digital & Social Media

Beth DeMarco - Digital & Social Account Supervisor

Katie Hollenkamp - Social Media Account Supervisor

Dana Fors - Digital Assistant Account Executive

Kayla Sanderson - Assistant Account Executive

Brandon Kleinman - Social Media and Strategy Director 

Natalie Gomez - Community Manager 

Holly Prine - Project Manager

Lester Broas - Quality Assurance Lead

Walter Velasquez - Quality Assurance Analyst

Mike Chiavetta - Senior Social Media Analyst

Tori Richards - Junior Analyst