Nike’s Epic New Film Proves ‘Nothing Beats a Londoner’

Wieden+Kennedy London has launched a star-dusted film for Nike that celebrates the tenacity of Londoners. 

Directed by Riff Raff’s Megaforce with CGI and grade handled by Time Based Arts, ‘Nothing Beats a Londoner’ highlights the challenges that young people have to overcome in order to achieve sporting success. It does this though, with a sense of wit and tongue-in-cheek that is so synonymous in Britain’s capital (just keep your eyes peeled for the kid without a full bike). 

In the three-minute spot we see grime star Skepta riding a Santander bike, Mo Farah playing alarm clock and the Kurupt FM crew doing their thing. Chelsea’s Eden Hazard, Tottenham’s Harry Kane and Arsenal’s Alex Iwobi also all make cameos. 

As part of the campaign, 75 of Nike’s sponsored athletes are headed to local communities across London next week (UK schools’ half term break).