Mon, 10 Oct 2022 15:43:38 GMT
Call of Duty creates an epic military cadence filled with Nicki Minaj, Pete Davidson, Lil Baby, Kane Brown, Bukayo Saka, Lando Norris and squads from all over the world to launch Call of Duty: Modern Warfare II, available globally on October 28th.
Every year, the release of a new Call of Duty game is a major global cultural moment, where everyone rallies their squads together to jump into the game together.
In the new TV campaign, Activision aims to capture that hype and energy with the star-studded campaign created with 72andSunny.
The TV campaign, called ‘Squad Up’, also features Los Angeles Rams Defensive Backs Jalen Ramsey and David Long Jr. and Faze Clan’s Nuke Squad which is comprised of FaZe Swagg, FaZe Santana, FaZe JSmooth and FaZe Booya.
In the film, the stars lead a military cadence - the traditional call-and-response work chant sung by military personnel while running or marching - throughout a number of their own individual squads and scenes, linked together to form one epic cadence.
The campaign captures the energy, excitement and camaraderie that exists amongst friends around the world when Call of Duty: Modern Warfare II is released on October 28th.
Directed by Valentin Petit, it takes the viewer on a visual journey around the world transitioning seamlessly from scene to scene to show everyone, no matter their location, uniting to jump into the new game.
The campaign launches on October 9th during the Los Angeles Rams vs. Dallas Cowboys game at SoFi Stadium on the Infinity Screen, the largest videoboard in sports, as well as on FOX during the game broadcast. The film, which is available in 60 and 90-second versions, will run on TV and online in 30 different markets around the world.
“Modern Warfare II is not only the most innovative Call of Duty game to date but also the most fun to play with friends. With “Squad Up,” we’ve created an anthemic marching cadence that brings the attitude, fun, and connection our players experience in the game,” said Tyler Bahl, vice president and head of marketing, Call of Duty at Activision.
“The release of Modern Warfare II marks the beginning of Call of Duty time. And what better way to rally squads across the world than with a chant everyone can get in on,” said Zach Hilder, executive creative director of 72andSunny.