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NFL UK and Mary Earps Help Fans Avoid Super Bowl Spoilers

09/02/2024
Advertising Agency
London, UK
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The campaign was created with M&C Saatchi Sport & Entertainment London

Ahead of Super Bowl LVIII this Sunday, NFL UK have collaborated with Lionesses legend and NFL superfan, Mary Earps, to launch a new campaign helping fans avoid Super Bowl spoilers.

The Super Bowl is the NFL’s marquee event of the season - the exciting on-field performances, the celebrities that it attracts, the incredible halftime performances, and most importantly, the winners of 23/24 season are crowned.

A challenge for UK based NFL fans is that kick off is at 11:30pm on a school night, where fans might consider catching the highlights in the morning... but SPOILERS WILL BE EVERYWHERE.


To address this challenge, NFL UK enlisted Mary Earps based off her reputation for making big saves to let fans know that there’s only way of avoiding Super Bowl spoilers… Stay up & watch the game.

Check out our Collection of every Super Bowl 2024 ad so far here.

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