Neymar Jr., Jack Grealish and Luis Suarez Share Emotion and Determination for Puma

ProdCo’s Leigh Powis directs the first first global brand campaign in a decade for Puma in a bid to boost its performance positioning ahead of a big year for sport. According to the brand, ‘Forever. Faster. See The Game Like We Do’ marks its 'biggest marketing investment ever', aimed at positioning Puma as the 'fastest brand in the world' in terms of how its products help athletes achieve high performance. 

Leigh followed 13 athletes across eight countries to shoot footage for the powerful 360-degree imagery. The new campaign, with the catchphrase 'See the Game Like We Do,' features top athletes including footballers Jack Grealish, Luis Suarez and Neymar Jr., and German Paralympic track and field athlete Felix Streng as they train and compete, highlighting their emotion and determination. 

Vice-president for brand and marketing at Puma, Richard Teyssier, explains this campaign is the “first time that Puma has one single message” in its marketing across different categories, from football and running to basketball and handball. “The holistic brand message is emotional and distinctive to make sure it connects and resonates with our target customers,” he adds. 

The campaign launched 10th April and will continue releasing additional versions, running across TV, social media, outdoor, PR and point of sale worldwide.