New World Launches New Campaign

Three 60-second ads, 'Lucky Day', 'I’m Big Day' and 'Next Day' will run in rotation on national television and in cinema.

 

The campaign is based on the notion that our moods, occasions, relationships, the seasons and even the weather affect what and how we eat on a daily basis. 

 

Every day is a new one. But whatever kind of day you’re having New World is an integral part of it.

 

The ads were directed by Finch director Patrick Hughes who achieved the unique style by shooting a mix of film formats including 35mm, anamorphic, 16mm on a Bolex, Digital HD, and even a couple of shots on his iPhone. 

 

This visually interesting combo was further enhanced with stock-library archive footage.

 

To complement the different stories, three individual music tracks were purchased, including an original ‘crackly’ recording of a 1928 blues standard, Fishin’ Blues by Henry Thomas.

 

Click the link to view 'Next Day' http://lbbonline.com/videos/1014/

 

 

Click the link to view 'I'm Big Day' http://lbbonline.com/videos/1017/

 

 

 

Click the link to view 'Lucky Day' http://lbbonline.com/videos/1018/

 

 

Credits

Agency: Colenso BBDO and .99

Creative Chairman: Nick Worthington

Executive Creative Director: Steve Cochran

Creative Team: Victoria Daltrey & Will Bingham

Group Account Director: Jillian Stanton

Client Services Director: Jarad O’Hara

Planner: Katheryn Thomas

Agency Producer: Jen Storey

Production Company: Finch

Production Company Producer: Karen Bryson, Nikki Walker

Director: Patrick Hughes

Sound Design: Franklin Road

DOP/Cinematographer: Jeremy Rouse

Editor: Adam Mills

Online Editor: Richard Betts

Post Production: DigiPost

Music – Artist/Title: Henry Thomas/Fishin’ Blues, Ash Grunwald/Walking, Silversun/LazyEye