New Stance Appointed to Handle Influencer Marketing Comms for Paramount+

Paramount+ is the subscription streaming service from Paramount, launching in the UK and Ireland on 22nd June 2022. It will be home to blockbuster movies, new and exclusive original series, hit reality shows and a range of premium kids’ content.

New Stance will be leading on a series of influencer marketing activations, to extend and maximise the reach and relevance of Paramount+ with targeted audience groups – and help position the new service as a credible rival to Netflix and Disney+.

This includes Paramount +’s Comic Con activation, a West End takeover, blue carpet launch events for content creators and online influencers, as well as the selection of new Paramount+ brand ambassadors and their subsequent campaigns.

New Stance’s creator-led campaigns will initially run throughout the four-month launch period and will feature a diverse range of talent. 

Paramount+ is being launched with a multi-million-pound, multi-channel marketing and pr campaign across the UK and Ireland to ensure Paramount+ is the most talked about entertainment brand in 2022. The objective is to establish Paramount+ as the home of big, headlining entertainment available on demand.

Mark Keisner, CEO of New Stance, added: “This an exceptionally exciting brief to be a part of.  We are looking forward to bringing the entertainment expertise of New Stance to bear on this huge entertainment brand and its UK launch, associating it with the right talent and creating engaging and shareable influencer content that drives awareness of the new brand – as well as those all-important subscriptions.”