New Sisu Flavor Launches with Brooding Film Stylised by Juice, Poland
Cloetta Suomi Oy – producer of one of the most famous Finnish candies is launching a new flavour.
The Hasan & Partners Agency created an idea based on the adventures that (not only) Scandinavian people can relate to.
The ad was produced in Finland and stylised in Juice, Poland.
“A regular Finnish struggle – getting the thing you want and facing the – a bit exaggerated – obstacles on the way. And candies giving the confidence. But we as Polish can relate to this, as we know what we are capable of to get a cold beer
We stylised the video to give it a “Sin City” look, a bit dark, and heavy. However, the story itself shows the huge distance Finns have for themselves so at the end, it looks hilarious” – say Radosław Idczak, Producer at Juice.
This is a part of a local campaign, the video is screened on TV and the Internet.
Advertiser: Cloetta Suomi Oy
Graphic Designer: Aleksi Vanninen
Post Production / VFX
Animation Artist: Paweł Żugaj
Art Director: Wojciech Magierski
CG Artists: Selim Sykut
Concept Artist: Wojciech Pijecki, Przemek Nawrocki
Grade: Pyry Pelkonen
Post producer: Radosław Idczak
Post Production: Gyár (Support)
Post Production Company: Veli.FX, Juice
Sound Design: Matti Ahopelto
Technical Director: Marko Zarić
1st AC: Pyry Pelkonen
1st AD: Sakke Soini
Director: Matti Vesanen
DOP: Juho Vesanen
Executive Producer: Inka Pitkänen
Gaffer: Ville Tolvanen
Production Assistants: Luna Seppä, Julia Johansson
Production Company: veli, veli.fx
Production Manager: Nita Rehtonen
Sound Recordist: Staffan Ström
Compositor: Krzysztof Łucki, Paweł Białowąs
Compositing: Compositing Artists
CG Supervisor: Selim Syktu
Account Director: Kirsi Saloranta
Associate Creative Director: Ossi Honkanen
Creative Agency: Hasan & Partners
Executive Producers: Marc Stevenson
Junior creative: Laura Andersson
Project Manager: Kaisa Kinnunen
Category: Confectionery , Food
Genre: People , Storytelling , Visual VFX