New Rexona Ad is a Musical Reminder to Never Forget Your Feet
Created by MullenLowe Brazil, the new campaign for the New Rexona Efficient relaunch has started officially airing in Argentina.
The TVC, 'Don’t forget your feet', aims to stimulate a new consumer habit by reinforcing the importance of taking care of your feet, given that they sweat four times more than your armpits. The main attraction of this ad is its catchy jingle.
Using the 'Head, shoulders, knees and toes' nursery rhyme, the TVC - directed by Primo's Pablo Maestres - reveals various sequences of people taking care of themselves but forgetting something very important: their feet.
The spot ends with a big ballet performance which demonstrates how to apply the product and portrays the importance of taking care of your feet.
In addition to the TVC, the campaign includes vignettes, GIFs, digital videos, cinema graphics and social content.
Creative Agency: MullenLowe Brasil
Copywriter: Eduardo Salles and Henrique Louzada
Art Director: Fabio Nunes and Luiz Cesar Faria (Steve)
Planner: Ana Luiza Santos e Felipe Padua
Producer: Patrícia Oliveira and Raiza Bonomi
Creative Director: Eduardo Salles and Gil Pinna
Digital Art Director: Daniele Chiarantini
Digital Copywriters: Yohannã Ioshua
Client Service: Robert Filshill, Paula Borges, Mariana Caruso and Camila Arima
Digital Creative Director: Mario Jorge
Production Company: Primo
Executive Producer: Gaby Carcova
Director: Pablo Maestres
DOP: Diego Robaldo
Producer: Guadalupe Tellado, Milena Figueras Pacheco
Stylist: Delfina de Forteza
Choreographer: Manuel Attwell
Editor: Alejo Hoijman
Art Directors: Aureliano Gentile
1st AD: Matias Boldt
Production Manager: Gabriel Ferrari
Post Production / VFX
Post Production Company: Pentimento Color Grading
Music Company: Bamba
Sound Company: LOUD
Executive Producer: Maia Feres
sound designer: Pedro Cortez and Renan Corso
Composer: Felipe Vassão and Renan Corso
Category: Beauty/health , Deodorant
Genre: Comedy , Music & Sound Design