Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?


New Rexona Ad is a Musical Reminder to Never Forget Your Feet

MullenLowe Brazil creates catchy tune and spot directed by Primo's Pablo Maestres

New Rexona Ad is a Musical Reminder to Never Forget Your Feet

Created by MullenLowe Brazil, the new campaign for the New Rexona Efficient relaunch has started officially airing in Argentina.

The TVC, 'Don’t forget your feet', aims to stimulate a new consumer habit by reinforcing the importance of taking care of your feet, given that they sweat four times more than your armpits. The main attraction of this ad is its catchy jingle.

Using the 'Head, shoulders, knees and toes' nursery rhyme, the TVC - directed by Primo's Pablo Maestres - reveals various sequences of people taking care of themselves but forgetting something very important: their feet.

The spot ends with a big ballet performance which demonstrates how to apply the product and portrays the importance of taking care of your feet.

In addition to the TVC, the campaign includes vignettes, GIFs, digital videos, cinema graphics and social content.

Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Advertiser: Rexona

Creative Agency

Creative Agency: MullenLowe Brasil

Copywriter: Eduardo Salles and Henrique Louzada

Art Director: Fabio Nunes and Luiz Cesar Faria (Steve)

Planner: Ana Luiza Santos e Felipe Padua

Producer: Patrícia Oliveira and Raiza Bonomi

Creative Director: Eduardo Salles and Gil Pinna

Digital Art Director: Daniele Chiarantini

Digital Copywriters: Yohannã Ioshua

Client Service: Robert Filshill, Paula Borges, Mariana Caruso and Camila Arima

Digital Creative Director: Mario Jorge

Production Company

Production Company: Primo

Executive Producer: Gaby Carcova

Director: Pablo Maestres

DOP: Diego Robaldo

Producer: Guadalupe Tellado, Milena Figueras Pacheco

Stylist: Delfina de Forteza

Choreographer: Manuel Attwell

Editor: Alejo Hoijman

Art Directors: Aureliano Gentile

1st AD: Matias Boldt

Production Manager: Gabriel Ferrari

Post Production / VFX

Post Production Company: Pentimento Color Grading


Music Company: Bamba


Sound Company: LOUD

Executive Producer: Maia Feres

sound designer: Pedro Cortez and Renan Corso

Composer: Felipe Vassão and Renan Corso

Category: Beauty/health , Deodorant

Genre: Comedy , Music & Sound Design