MullenLowe Group Latin America Brings Back INK HOUSE

It’s no secret that the day to day of working in an agency is often very different from what students learn at school. To help close this gap, MullenLowe Group Latin America will hold the second regional edition of INK HOUSE, an initiative that aims to give final year students, from some of the most recognised schools of advertising, social, communication and related careers in 10 countries in Latin America, to an experience what a real pitch process in an agency is like. 

MullenLowe agencies in Colombia, Costa Rica, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama and the Dominican Republic, will host teams of students from top local universities who will receive a real brief - this time for Unilever's legendary AXE brand - from which they must develop a campaign during 24 uninterrupted hours. They will then submit their proposal and present it to the client.

The members of the winning University team will receive the opportunity to do a semester-long internship in local agencies during the first half of 2023. Additionally, among the winning teams for each market, a jury of global experts from the network will choose the Gran Prix winner for the entire Latin American region and will also obtain a prize from the Miami Ad School Punta Cana.

Francisco Samper, CEO of MullenLowe Latam, commented, "We are very excited about the wonderful reception that the idea has once again had among the academic institutions of the region and very grateful to Unilever for giving us the opportunity to carry out the project with a brand as iconic and universal as AXE. The 2018 event was a success and we know that universities and educational institutions greatly appreciate this effort of our network to contribute to the construction of a better integration between the academic world and the reality of our industry. More than 100 students will be able to access the opportunity to win a semester-long internship in agencies in our network, while for us it will be an extraordinary opportunity to discover new talent, which as we all know, are constantly emerging throughout Latin America." 

Francisco Cevasco, senior global brand manager Axe, added, "We are very excited to participate in Ink House Latin America and have so much talent from different countries to work on a brief that can become an important part of the brand's plan. We’ve prepared a challenging brief to stimulate creativity that will surely translate into very good ideas. AXE is a brand with a young target and nothing better than young people with fresh ideas to work on this campaign."