MullenLowe Brasil
Wed, 15 Jun 2022 16:37:17 GMT
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Claritin's Quirky Campaign Stops Allergies Ruining Your Day
MullenLowe Brasil launches the campaign for Claritin
Claritin family brand launches new campaign 'Atchim. Claritin' (in Portuguese the onomatopoeia word for sneeze is Atchim. That rimes with Claritin) to deliver a new form of presenting allergy products. The campaign from MullenLowe Brasil was created in an ingenious way to show how allergy's ruin your day. Each character lives an experience when their nose is itchy from dust, fur and powder make up.
The catch, that makes this production distinguished, is about what happen when the person sneezes. For the example, when the cat owner sneezes, his cat loses all the fur. The extreme nonsense creates a fun scenario which turns the campaign into a unique form of saying that Claritin could help to not make that happen. Furthermore, one of the main goals is to promote the brand is by using the catchy sound repetition expression: Atchim. Claritin.
video
Sweater
video
Sleeping Beauty
video
Cat
video
Executive
Client
Advertiser: Bayer / Claritin
Client Approval: Sydney Rebello / Cristina Hegg / Leonardo Ferraz / Debora Corona
Creative Agency
Creative Agency: MullenLowe Brasil
Manager Director: Larissa Zucatelli
Executive Creative Director: Eduardo Salles
Creative Directors: Eduardo Salles / André Havt
Art Directors: Daniele Chiarantini / André Havt
Copywriter: Rodolfo Annechino / Eduardo Salles
Account Team: Paula Borges / Carolina Fonseca / Naya Fouquet
Producers: Rodolpho Donato / Felipe Borges / Mayra Spinelli
Planning: Ana Luiza Santos
Media Agency
Media Agency: Initiative
Media Team: Erika Cabral / Tatiana Murakami / Daniely Alves / Moises Silva / Leticia Fernandes / Juliana Greco
Production Company
Production Company: Dalva
Direction: Dalva
Executive Producer: Karen Pompeo
Producer: João Pedro Milani De Caroli
DOP: Rawi Santos
Art Director: Karen Pompeo
1st AD: Zoe Yasmine
1st AC: Flávio Rocha Aguiar Geromel
Gaffer: Bárbara Esther de Araújo Rodrigues Lopes
Production Sound Mixer: Henrique Gentil
Make-up & Hair Stylist: Carolina Della Nina Vasconcellos
Edit House: Dalva
Motion Graphics: Martin Namikawa
Colourist: Luciano de Azevedo
2nd AD: Aline Pina Correia dos Santos
Production Assistant: Sofia Ruchti Sguillaro
2nd AC: Flávio Henrique Fonseca Bernardi
Logger / DIT: Luciano de Azevedo
1st Lighting Assistant: Vinicius Torres dos Santos
2nd Lighting Assistant: Isadora Pereira Cabral Corrêa
Art Director Assistant: Marina Albano Martins
Stagehand: Pedro Henrique de Souza Lisboa
Stagehand Assistant: Bruno de Freitas Tavares Paes
Make-up & Hair Assistant: Bárbara Ingrid Rampim Mendes
Sound
Sound Company: Pingado Áudio
Sound Direction: Will Bone
Sound Finishing: Lucas Weingaertner
Sound Executive Producer: Lu Novelli
Sound Account: Guilhermina de Paula e Lu Novelli
Genres: People, Comedy
Categories: OTC Drugs, Pharmacy
MullenLowe Brasil, Wed, 15 Jun 2022 16:37:17 GMT
