Peach
dlmdd
Wake The Town
Gear Seven/Arc Studios/Shift
mo-sys
liahome
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Claritin's Quirky Campaign Stops Allergies Ruining Your Day

184

ADD TO COLLECTION

MullenLowe Brasil launches the campaign for Claritin

Claritin's Quirky Campaign Stops Allergies Ruining Your Day

Claritin family brand launches new campaign 'Atchim. Claritin' (in Portuguese the onomatopoeia word for sneeze is Atchim. That rimes with Claritin) to deliver a new form of presenting allergy products. The campaign from MullenLowe Brasil was created in an ingenious way to show how allergy's ruin your day. Each character lives an experience when their nose is itchy from dust, fur and powder make up.

The catch, that makes this production distinguished, is about what happen when the person sneezes. For the example, when the cat owner sneezes, his cat loses all the fur. The extreme nonsense creates a fun scenario which turns the campaign into a unique form of saying that Claritin could help to not make that happen. Furthermore, one of the main goals is to promote the brand is by using the catchy sound repetition expression: Atchim. Claritin.

video
Sweater
video
Sleeping Beauty
video
Cat
video
Executive

CREDITS

Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: People, Comedy

Categories: OTC Drugs, Pharmacy

MullenLowe Brasil, Wed, 15 Jun 2022 16:37:17 GMT