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Claritin's Quirky Campaign Stops Allergies Ruining Your Day

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MullenLowe Brasil launches the campaign for Claritin

Claritin's Quirky Campaign Stops Allergies Ruining Your Day

Claritin family brand launches new campaign 'Atchim. Claritin' (in Portuguese the onomatopoeia word for sneeze is Atchim. That rimes with Claritin) to deliver a new form of presenting allergy products. The campaign from MullenLowe Brasil was created in an ingenious way to show how allergy's ruin your day. Each character lives an experience when their nose is itchy from dust, fur and powder make up.

The catch, that makes this production distinguished, is about what happen when the person sneezes. For the example, when the cat owner sneezes, his cat loses all the fur. The extreme nonsense creates a fun scenario which turns the campaign into a unique form of saying that Claritin could help to not make that happen. Furthermore, one of the main goals is to promote the brand is by using the catchy sound repetition expression: Atchim. Claritin.

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Client

Advertiser: Bayer / Claritin

Client Approval: Sydney Rebello / Cristina Hegg / Leonardo Ferraz / Debora Corona

Creative Agency

Creative Agency: MullenLowe Brasil

Manager Director: Larissa Zucatelli

Executive Creative Director: Eduardo Salles

Creative Directors: Eduardo Salles / André Havt

Art Directors: Daniele Chiarantini / André Havt

Copywriter: Rodolfo Annechino / Eduardo Salles

Account Team: Paula Borges / Carolina Fonseca / Naya Fouquet

Producers: Rodolpho Donato / Felipe Borges / Mayra Spinelli

Planning: Ana Luiza Santos

Media Agency

Media Agency: Initiative

Media Team: Erika Cabral / Tatiana Murakami / Daniely Alves / Moises Silva / Leticia Fernandes / Juliana Greco

Production Company

Production Company: Dalva

Direction: Dalva

Executive Producer: Karen Pompeo

Producer: João Pedro Milani De Caroli

DOP: Rawi Santos

Art Director: Karen Pompeo

1st AD: Zoe Yasmine

1st AC: Flávio Rocha Aguiar Geromel

Gaffer: Bárbara Esther de Araújo Rodrigues Lopes

Production Sound Mixer: Henrique Gentil

Make-up & Hair Stylist: Carolina Della Nina Vasconcellos

Edit House: Dalva

Motion Graphics: Martin Namikawa

Colourist: Luciano de Azevedo

2nd AD: Aline Pina Correia dos Santos

Production Assistant: Sofia Ruchti Sguillaro

2nd AC: Flávio Henrique Fonseca Bernardi

Logger / DIT: Luciano de Azevedo

1st Lighting Assistant: Vinicius Torres dos Santos

2nd Lighting Assistant: Isadora Pereira Cabral Corrêa

Art Director Assistant: Marina Albano Martins

Stagehand: Pedro Henrique de Souza Lisboa

Stagehand Assistant: Bruno de Freitas Tavares Paes

Make-up & Hair Assistant: Bárbara Ingrid Rampim Mendes

Sound

Sound Company: Pingado Áudio

Sound Direction: Will Bone

Sound Finishing: Lucas Weingaertner

Sound Executive Producer: Lu Novelli

Sound Account: Guilhermina de Paula e Lu Novelli

Genres: People, Comedy

Categories: OTC Drugs, Pharmacy

MullenLowe Brasil, Wed, 15 Jun 2022 16:37:17 GMT