Claritin family brand launches new campaign 'Atchim. Claritin' (in Portuguese the onomatopoeia word for sneeze is Atchim. That rimes with Claritin) to deliver a new form of presenting allergy products. The campaign from MullenLowe Brasil was created in an ingenious way to show how allergy's ruin your day. Each character lives an experience when their nose is itchy from dust, fur and powder make up.

The catch, that makes this production distinguished, is about what happen when the person sneezes. For the example, when the cat owner sneezes, his cat loses all the fur. The extreme nonsense creates a fun scenario which turns the campaign into a unique form of saying that Claritin could help to not make that happen. Furthermore, one of the main goals is to promote the brand is by using the catchy sound repetition expression: Atchim. Claritin.