New Research from Crowd DNA and 72AndSunny Reveals How Cultural Narratives around Ageing Are Changing.

This results in many brands unnecessarily limiting their audiences to younger demographics, missing out on the chance to connect with older customers. This means brands are potentially not realising the valuable sales growth opportunities with those aged over 50.

New research by cultural insights consultancy Crowd DNA and strategic advertising and design company 72andSunny has revealed this outdated narrative is now changing. 

Older people are becoming more vocal about who they are and how they experience ageing. They are smashing tired tropes and negative stereotypes to create new cultural conversations about how they should be represented in today’s media.

The research will be shared in a live event. Key takeaways include how brands must embrace these new narratives, or risk losing cultural relevance.

This New Narratives event is part research presentation, part panel discussion, and is designed to provide rich insights into this new reframing of the ageing experience.