72andSunny Wins Princess Cruises to Grow Brand in Australia

Princess Cruises has appointed 72andSunny to develop a local brand positioning and integrated advertising campaign.

The global, premium cruise liner is looking to drive growth in the Australian market and has appointed the strategic creative agency to develop a local brand positioning and campaign that can drive brand familiarity, consideration and preference with a new generation of Australian consumers.

Senior director, sales and marketing APAC for Princess Cruises Nick Ferguson said, “We appointed 72andSunny due to their belief in optimism and their expertise working with modern global and Australian brands and their ability to connect these with modern Australian audiences.”

72andSunny ANZ president Ross Berthinussen added, “We’re delighted to be working with the Princess Cruises team to localise such an iconic global brand for Australian audiences. Cruising remains a much-loved experience for Australians, and we're looking forward to further invigorating the brand.”

The appointment adds to other recent new business wins for 72andSunny, including BIG W, AFL, Deputy, and Cadillac. They join its existing roster of clients including Google and realestate.com.au.