New Promo From Will Young 'Losing Myself'

Will Young continues in a vein of collaboration with top promo directors with this stylish and well executed promo for latest track ‘Losing Myself’, delivered by Partizan director Henry Schofield.

The promo follows Will Young as he prepares for his day, the sense of losing himself is personified by multiple incarnations of Will appearing around him throughout his morning routine. Will’s multiple alter egos were choreographed over two days prior to the shoot to create the neat repetitive actions, building to Will properly losing himself in the middle eight.

The promo was shot on Alexa with colourist Simone Grattarola grading at Rushes. VFX artists Leo Weston with Brian Carbin at Rushes created all the transitions to produce a seamless flow of the camera as it moves between vignettes. The promo was edited by James Rose at Cut and Run and produced by Louise Gagen for Partizan.

See the video at http://www.youtube.com/watch?v=c19BbGGJU5E

Product:  Will Young
Production Title:  Losing Myself

Agency:  Sony Music Entertainment
Agency Producer:  Lisa Foo

Production Company:  Partizan
Director:  Henry Schofield
Producer:  Louise Gagen
Film Editor:  James Rose @ Cut and Run
www.patizan.com

Post Production: Rushes
Producer:  Carl Grinter
Colourist:  Simone Grattarola
VFX:  Leo Weston, Brian Carbin, James Dooley, Andy Barnard
www.rushes.co.uk