New Hyundai Spot Manifests the Transformative Thrill of Driving

With breathtaking VFX, a dynamic camera, and an immersive soundscape, INNOCEAN and Anthony Leonardi III’s spot for Hyundai manifests the thrill of driving across the screen.

Capturing the metamorphosis before us, the dynamic camera moves with and around the action, revealing the gleaming Sonata as a catalyst of the driver’s transformation. With awe, we watch the gloves, helmet, and suit of a driver materialise around our driver as she confidently glides through her glittering cityscape in the Sonata.

The VFX of this spot brings real-world magic to this moment of transformation, and the accompanying sound of emerging driving gear threads send an enthralling chill up our spine.

Dipping into the fantastical, 'Professional' rushes with the heart-racing action of our favourite cinematic joy rides.