New Expedia Ad Urges Viewers to Broaden Horizons and Make a Difference

Today, Expedia.com and 180LA launch a new marketing campaign exploring the concept, “travel the world better.” The spot “Train” will air for the first time during CNN’s coverage of Trump's inauguration. 

The “travel the world better” concept personalises the multi-generational search for understanding through the eyes of one traveller. The 60-second TV/online spot follows a decade-by-decade journey of a woman - reflecting back to her time as a curious 10-year-old, peeking over her neighbour's fence, then starting a journey in her 20s - and unfolds many years later. Along the way, she receives advice, discovers empathy and understanding across cultures, and ends up sharing wise words - all because of her travels. 

"The message of 'Travel the World Better' is at the core of why Expedia exists. We believe that travel has the power to transform you and shape your views of the world. We believe that the more each of us travel and peek over our neighbour's fence, we learn that we have more in common than we have different. Our hope is that everyone can take this day to reflect on how they can connect to their neighbours across the country and around the world,” said Vic Walia, Senior Director, Brand Marketing, Expedia.com.

"Travel has the power to bring people, cultures and ideologies closer to each other,” noted William Gelner, CCO at 180LA.