New Duracell Ad Reminds Parents of What Could Go Wrong Without a Trusted Battery

Duracell is back with the next spot under the 'Trust is Power' campaign, once again demonstrating the importance of a trusted power source in every day life moments. 'Toy' takes you through an imagined world with all that could go wrong when your child is left without power in his or her favourite toy.

Directed by Biscuit Filmworks’ Andreas Nilsson, 'Toy' is the fifth spot in the 'Trust is Power' campaign following 'Camping,' 'Ear Hair,” 'New Mom,' and 'Gaming.' The campaign was created by Wieden+Kennedy New York.