New Business Wins Fuel Drummond Central's Growth

Above: Nine of the 12 new starters at the Drummond Central, pictured in the agency's lounge

Newcastle creative agency Drummond Central is celebrating significant business growth after securing a string of high-profile clients and creating a dozen new roles in the business over the past 12 months.

The employee-owned agency has been appointed by several brands, with new recruits expanding the team to 64 members.

In February, Drummond Central was appointed as the lead strategic and creative agency for premium soft drinks brand Fentimans, tasked with developing a new creative platform for the brand, which is currently in production. Additionally, international dairy company, FAGE selected the agency to launch their new product range, ‘Creamy Dreamy' in the US, with work expected to launch this autumn.

Most recently, Drummond Central has been appointed as the lead strategic and creative agency by the UK’s most loved bed retailer, Dreams, following a competitive pitch against other independent agencies. The agency is developing a long-term creative platform for the brand, with the first campaign planned to go live in 2025.

With an influx of new clients, the agency has made 12 hires across its departments within the last 12 months. The agency’s creative team has expanded, with the addition of four new members, as well as the client services team, who have also welcomed four additions. The planning department has added two new roles and a hire has been made in the HR team. The agency has also introduced the new role of marketing executive to its workforce.

Managing director Dan Appleby commented on the agency’s growth, saying: “Our recent wins are a fantastic testament to the hard work and creativity of our team, and our newbies are already making an impact. This is the biggest and best we’ve ever been as an agency. It’s such an exciting time to be a part of Drummond Central – but we are going to need more chairs and desks.”

Having recently celebrated its 20th anniversary, Drummond Central continues to work with renowned clients like Greggs, Triumph Motorcycles, and bet365, having recently launched the brand’s new international ‘Breaking News’ campaign.

Not slowing down, the agency currently has openings for a senior planner, account director (maternity cover) and HR manager as Drummond Central prepares for its next chapter of success.