Nespresso is leveraging the biggest OOH placement in Canada to commemorate the launch of their new compact machine: the Vertuo Pop. 

“When we got briefed by Nespresso, the whole McCann team wanted to go really big to shine a light on this compact, innovative and beautiful machine, so we are bringing it to life in 3D in Dundas Square to make a splash with Ontarian consumers,” said Celine Duval, senior VP, managing director at McCann Montreal.

New Vertuo Pop, Nespresso smallest, most stylish Vertuo ever. The machine can brew five sizes coffee - hot or with ice - without sacrificing precious counter space. 

Fred Pasquier, VP of marketing and digital at Nespresso said, “The launch of the Nespresso Vertuo Pop machine is one of the most important launches of the last few years. We wanted to find ways to make It unforgettable. We loved the Idea McCann’s brought with the 3D OOH placement and the creative idea, demonstrating the big impact of a our most compact machine.”  

Steve Ferreira, senior VP, managing director at Craft Canada said, “Creating a truly immersive OOH experience was the goal. Executing it in 3D, just exemplified the ingenuity and innovative thinking that was born from the collaboration between creative and production. A beautiful idea, executed flawlessly.”

The campaign launched on April 10th at Toronto Dundas Square in partnership with McCann Canada and Craft Canada. Nespresso is offering the new machine in an array of vibrant colours including Spicy Red, Mango Yellow, Aqua Mint, Pacific Blue, Liquorice Black and Dark Grey. The machine will perfectly complement everyone unique style.