NBA Drafts Saatchi & Saatchi London for European Marketing Efforts

The National Basketball Association (NBA) is extending its marketing efforts this season and has enlisted Saatchi & Saatchi as an advertising partner to bring its platform to a European audience. Their first project together will be live in October.

The NBA has established an international presence with games available in 215 countries and territories and it has one of the largest social media communities in the world. In addition to celebrating its cultural impact over the years, the basketball league is looking to build greater engagement and relevance among its European fan base.

Saatchi & Saatchi CEO Chris Kay said, “We couldn't be more excited at adding the NBA to our client roster, and we are pretty energised at being given the chance to help deepen the love for one of Europe's fastest-growing sports.”

This continues a strong growth this year for Saatchi & Saatchi with recent wins including BT Sport, Siemens, Marriott, and Churchill.