NBA and Foot Locker Europe Announce Expanded Collaboration to Deepen Fan Engagement Efforts

The National Basketball Association (NBA) and Foot Locker Europe today announced a multiyear expansion of their existing collaboration that sees the global footwear and apparel retailer continue as an official marketing partner of the NBA in Europe.  Foot Locker will also serve as an associate partner of The NBA Paris Games 2025 presented by Tissot, which will feature the Indiana Pacers and the San Antonio Spurs playing two regular-season games at the Accor Arena on Thursday, Jan. 23 and Saturday, Jan. 25, 2025.

Through the expanded collaboration, Foot Locker will build on its commitment to elevating basketball and sneaker culture through unique products and experiences.  As part of a long-standing vision to empower local communities across Europe through basketball, including in Barcelona, Berlin, London, Milan, Paris and Rotterdam, Foot Locker will continue to host youth basketball clinics in tandem with the NBA while providing essential tools, platforms and networks designed to deepen engagement with the next generation of fans and players across Europe.

“Expanding our marketing partnership with the NBA in Europe solidifies Foot Locker’s leadership in basketball culture globally and deepens our impact beyond the game,” said Kim Waldmann, chief customer officer of Foot Locker, Inc. “As basketball’s influence continues to grow, we’re excited to connect with fans and players through unique events and activations that celebrate the sport and its culture across Europe.”

“Our expanded collaboration with Foot Locker Europe reinforces our shared commitment to celebrate the vibrant basketball cultures and rich history of the game in so many communities across Europe,” said NBA Europe and Middle East vice president, global partnerships Dina Ahmad.  “We also look forward to working with Foot Locker on a variety of fan activations in conjunction with the two games in Paris in January between the Spurs and Pacers, which will be a weeklong celebration of basketball and the NBA for fans from across the region.”

To celebrate the expansion and Foot Locker’s 50th anniversary, renowned fashion designer and artist Jeff Hamilton will create 50 limited edition NBA jackets that will be exclusively available through giveaways and gifting. Members of Foot Locker’s FLX loyalty program and followers of Foot Locker’s localised social media accounts in Europe will have the opportunity to win a custom jacket and a subscription to NBA League Pass, the league’s premium live game subscription service available via the NBA App.

For more information on Foot Locker, Inc.’s initiatives and latest developments, please visit here or follow @FootLockerEU on Instagram.

Fans in Europe will be able to watch the 2024-25 NBA season live on the league’s broadcast partners in the region and NBA League Pass.  Fans in Europe can follow the NBA on Facebook, Instagram, X and YouTube, and download the official NBA App on iOS and Android for the latest news, updates, scores, stats, schedules, videos and more.  They can also purchase the latest NBA merchandise at NBAStore.eu.