Naughty or Nice? CORD Syncs Seductive Christmas Spot for Agent Provocateur

CORD has announced that ECD Dominic Goodman’s work has been featured in Music Week’s countdown of the big festive sync deals.  

The film, which is Agent Provocateur’s ‘Naughty or Nice?’ Christmas ad, features a seductive Juno Temple in two scenarios representing the duality of her ‘naughty’ and her ‘nice’ side. The interactive version of this video, which features on the Agent Provocateur website, allows the viewer to seamlessly switch between the two different scenes.

Dominic’s biggest challenge was to find, “one piece of music to tie the two worlds together… but which would encapsulate the darker duality tapped into by iconic directors like David Lynch and Kenneth Anger”.  The final choice, ‘I’m A Little Christmas Cracker’ by Diana Decker is sweet, provocative and haunting all at once.