NATWERK's Shortest Case Study Ever for Shortest Cooking Show Ever

Seafood brand Fish Tales wanted to globally promote their line of sustainable fish products.

NATWERK lead the campaign and created The Worlds Shortest Cooking Show on Instagram. Fish recipes in only 15 seconds. The show became a great succes and gained thousands of followers in just a few months.

NATWERK made a special case study in the same time limit, briefly explaining the campaign in 15 seconds.

As most consumers don’t buy fish because they think preparing fish is complicated, their mission was to show them it’s not hard at all. With that in mind they created The Worlds Shortest Cooking Show, because if you can explain a good fish-dish in 15 seconds, cooking fish can’t be all that difficult. 

And to express the transparency and sustainability of the brand, they recorded each episode right at the sustainable-fisheries their fish comes from. Hosted by topchef and Fish Tales owner Bart van Olphen himself. 

The show got recommended by Instagram itself and received loads of media attention, reaching fish lovers from all over the world.