Nature’s Way Vitamins Celebrates the Awe-inspiring Power of Nature

Creative agency, Opinionated has teamed up with Nature's Way on a new campaign that aims to re-establish the brand as one that harnesses nature to nourish human potential.

In a series of colourful films reminiscent of Nat Geo meets Pixar, we follow a charming insect, voiced by Amy Sedaris, on a journey through natural surroundings, highlighting the problem-solving power of nature.

Finding inspiration in the power of nature to problem solve harkens back to the brand’s origin story and sets out to reconnect consumers with the Nature’s Way brand. Founder Tom Murdock turned to nature to help his ailing wife, whose health improved greatly. This became the foundation for the company. 

“We’re excited to launch a campaign that sets out to reconnect with today’s modern consumers on an emotional level, and really lean into how the problem-solving power of nature inspired our brand,” said Andrew Hartshorn, chief marketing officer for Nature’s Way. “Vitamin and supplements have various benefits for people, and we want to give everyone the confidence knowing they’re starting their day right.”

Launching this month, 'Nature Finds A Way' is supported by digital and radio executions, as well as an experiential event that immerses consumers in nature and allows them to experience the benefits.