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Nature and Skincare Collide in Burt’s Bees Whimsical Campaign

22/10/2024
Production Company
Los Angeles, USA
159
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The playful campaign was produced by Eleanor and directed by Adrian De Sa Garces

In Adrian De Sa Garces’ hands, everyday skincare routines are transformed into enchanting moments of wonder. His direction for Burt’s Bees immerses us in a wanderlust-inspired sensory experience, where nature and imagination collide. With whimsical performances, meticulously crafted sets, and a radiant visual style, Adrian conjures a lush, dreamlike world that draws viewers into its magic.

Bespoke set design, whimsical VFX, playful performance, and a gorgeous colour grade submerge us in the lush, magical realism of Adrian De Sa Garces’ Curiously Wonderful campaign for Burts Bees.

Amid a simple bus stop, an icy, snow-capped mountain range crystalizes before our eyes in “As Tingly As”. In an enchanting finalé, a feathery snowflake kiss coalesces upon our commuting protagonist’s lips.

In “As Satisfying As,” an office gift exchange transforms into the fantastical coronation of the Queen of Gifting. The sleek geometric room sprouts a lush rainforest verdure. A majestic, snow-white elephant emerges holding a glistening honey crown in her trunk.

With visuals plucked from an enchanting storybook, this imaginative campaign feels like the escape from the everyday we yearn for. This campaign delights those who daydream that mundane moments are interrupted by the extraordinary–a majestic elephant or the crystallisation of snow-painted mountains.

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