National Campaign Launches Game Changing Kayo Sports Streaming Product
Kayo, the new multi-sport streaming service, has launched a national campaign via Havas Group agencies Host/Havas, Havas Media, Red Agency, One Green Bean.
When it came to launch, like many technology platforms the immediate role was to explain what it was and what was on Kayo which led to the line of 'stream over 50 sports'. The national campaign features the new generation of sports stars who embody the attitude of the brand including Ben Simmons, Glenn Maxwell, Ash Barty, Stephanie Gilmore, Mitchell Marsh, Patrick Cripps, Latrell Mitchell, Ellia Green and more.
Outdoor features over 30 athletes and 2,000 pieces of locally tailored material, radio includes a sports challenge featuring celebrity ambassadors, top tier influencers are being used to create awareness through social and digital and a micro-influencer strategy heroes the distinct features of Kayo. All digital performance media is delivering personalized messaging using Adobe AdCloud.
Category: Media and Entertainment , Streaming Services