senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Nando’s Singapore Creates #NOBEEFDAY for Trump-Kim Summit

13/06/2018
Advertising Agency
New York, USA
81
Share
TBWA\Singapore’s initiative also included a peace-loving engagement where customers can sign a "peace treaty" via Instagram Stories

Inspired by the monumental Trump-Kim Summit, Nando’s Singapore created #NOBEEFDAY, encouraging people to move past conflicts, end the beef and keep the “fire and fury” where it belongs – in our bellies.

The initiative, which launched on social media and in-restaurant on June 10, also included a peace-loving engagement where customers are can sign a "peace treaty" via Instagram Stories, giving them a chance to

settle the beef.

In addition, an in-restaurant activation took place on June 12 to embrace the excitement of the summit,  celebrate peace, and encourage customers to join in the fun while enjoying some PERi-PERi.

“We saw a great opportunity to leverage this historical moment to play our part in promoting peace among the global community, all in typical cheeky Nando’s style,” said Juleana Ng, Marketing Manager at Nando’s Singapore.


SIGN UP FOR OUR NEWSLETTER
Work from TBWA Worldwide
Save Our Stay
City Lodge Hotel Group
13/11/2024
8
0
No Smiles Case Study
McDonald's
18/10/2024
30
0
BEHRtoven
BEHR Paint Company
25/03/2024
63
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0