Myer Unveils Inspiring Christmas Campaign ‘Make Your Merry Meaningful’ From Clemenger BBDO
As the holiday spirit starts to sweep across the nation, Myer is excited to reveal their heart-warming and inspiring Christmas campaign, 'Make Your Merry Meaningful,' in collaboration with creative agency, Clemenger BBDO.
Bold, bright, and fun, the campaign reinforces Myer’s position as the ultimate destination for gifting and aims to remind Australians that Christmas is more than just a season of giving; it's a time to connect, show love, and express appreciation through sentimental gifts that hold meaning and thought.
With fun and engaging tag lines such as, ‘Tinsel their fancy’, ‘Save Santa from checking it twice’, ‘If you know ‘em, let it show, let it show, let it show’ the campaign comes to life across TV, BVOD, OOH, digital, social, online, in-store VM and immersive in store experiences, gift wrapping and team member uniforms.
At the heart of the campaign is an endearing character, Wendell – a wombat-shaped soap who has been thoughtlessly regifted year after year, from Christmas to Hanukkah. In the film, Wendell shares his wisdom from being re-gifted all over the country - it’s the thought that counts.
To ensure gifts are treasured unlike poor Wendell, Myer is here to help all Australians find the perfect gift be it for family, loved ones or work colleagues, there is something for everyone at all budgets, even for the most discerning and hard to buy for.
Geoff Ikin, chief customer officer at Myer said, “The campaign is a reflection of Myer’s commitment to making Christmas truly special for everyone."
“Amid the hustle and bustle of the holiday season, Myer wants to remind Australians that Christmas is more than just a season of giving; it's a time to connect, show love, and express appreciation through gifts that hold deep meaning and sentiment.
“We’re here to help every Australian to give thoughtfully, mindfully and meaningfully this year - from our expertly curated Giftorium, our world class service to assist and inspire choice, professional gift wrapping, and our renowned Santaland to entertain the family - we have everything all under one roof.”
Tristan Graham, ECD - Clemenger BBDO said, “The best Christmas ads entertain us while also making us view that time of year a little differently. And what’s more entertaining and thought-provoking than advice from a gruff little wombat soap who’s been regifted since the 80s?”
‘Make Your Merry Meaningful’ launches on Thursday 2nd November and runs until Christmas Eve.
