Musicians Bring in a New Day in Film from Peruvian Dairy Brand Gloria

The Juju, the creative agency of the Untold_ ecosystem, led by Darío Straschnoy, and Peruvian dairy market Gloria joined together to honour Peru on its National Holidays with their new 'Bello Durmiente' campaign.

The spot shows various musicians rehearsing throughout the early morning and meeting at sunrise to wake up Peru to the beat of the music. Throughout the piece you can see the different realities of each of the artists who, from different parts of the country and accompanied by their families and Gloria milk, prepare to live the adventure of celebrating the National Holidays together.

“Honouring our country is a challenging task, even more so on such a significant date, but we believe we were able to generate the desired effect of connection and pride simultaneously. To that, we add the surprise factor of including a rare song as the protagonist. We are proud that our work represents all of Peru ,” explains Daniel Muñoz , creative director of The Juju .

The piece, which premiered in the CONMEBOL Copa América final, is now on the air so that all voices can wake up the sleeping beauty and celebrate another year of Peru's independence.