Awful Giant Yoghurt TikTok Mocks CGI OOH Trend

In the past year, FOOH (faux out-of-home) has gained worldwide popularity. It's the practice of using CGI to digitally mimic an out-of-home activation, often with the intention of tricking an audience into believing the activation actually occurred in real life. It's a trend that certainly grabs attention, and many brands - including the likes of Puma, Fenty, the North Face and more - have been using it to great effect.

However, creative shop The Juju Agency Peru believes that overuse of this resource has led to a decline in production quality, reducing it to giant images, overacting, and more.

The agency linked this insight to the Gen Z audience of its Battimix client - a yoghurt brand from the Peruvian company Gloria - which has an appreciation for creative irreverence. So, to shake up this trend, The Juju Agency launched 'The Worst FOOH', a TikTok video with deliberately awful, low-effort use of FOOH - simply using a jpeg image, instead of a CGI model of a giant Godzilla-esque yoghurt pot. 

The horrible FOOH, however, yielded beautiful results - and with $0 spent.

The piece has received over 24m impressions since its release, a 400% increase in engagement compared to their average posts, and the project was covered in Peru's largest economic newspaper, Gestión.

"Going against trends to create our own is our essence, and the essence of Battimix," said Andrés Briceño, president and partner at The Juju Peru. "We know that if there's one thing that will never go out of style, it's entertainment. Entertaining and having fun is our mantra."