The Juju, the creative agency of the Untold_ecosystem, led by Darío Straschnoy and TaDa, the drink delivery app, present 'Cervezas heladas at the door of your house': on a campaign to avoid a night of terror.
With the aim of positioning TaDa as the most reliable option to send the locked and returnable brains to the door of your house, the commercial appeals to humour by representing a situation that we are most vivid in at any celebration: 'What happens when they arrive las chelas?
Ahead of the problem, a member of the group decides to sacrifice himself to go after a certain company, an event that usually ends in failure. This is the same thing that could happen to the 'delivery friend', the protagonist of the commercial, who will have to go through dark moments without having used the app.
“We have tried to project with effectiveness the insight of the delivery application, which is why we appeal to humour like a tool that is suitable for the conductor special to be able to capture the attention of the audience and enhance the message”, explains Andrés Briceño, president and partner of The Juju.
“Accompanying TaDa in Peru is always an honour, especially when you solve your existence by going to the door of your house to avoid a night of terror without your hands”, adds Úrsula Canchaya, director general of Cuentas of The Juju.
The campaign can be played on TV, digital media and public broadcasters, while enjoying a safe and returnable headset, without the need to leave your home.