Musicians and Directors Team Up for Innovative Sprite Limelight Campaign

Sprite Limelight 2 is a collaboration with Sprite and Universal and creative direction by CANADA.

A stellar line up of musicians create a piece of music via an innovative format: one hook, many beats. Each one is paired with a CANADA director to bring their story and music to life visually.

Five artists hailing from across the world work hand in hand with CANADA directors to show how each artist interprets Ryan Tedder's hook in their own unique way. Ryan Tedder directed by Pensacola, Lay Zhang by Luo Jian, Lexa by Nicolina Knapp, Cassper Nyovest by Cyprien Clement-Delmas, and Feid by Rogelio.

Stand by for a selection of the work created on CANADA’s Instagram, firstly Luo Jian’s music video for Lay Zhang - ‘Alive’.