Muscular Moustaches and Singing Belly Buttons Feature in Crunch Fitness Campaign

Crunch Fitness, a brand renowned for fusing fitness and entertainment, recently worked with StrawberryFrog in New York to launch a new marketing movement and advertising campaign on TV and digital that takes a stand for fun in fitness and against the overly serious and boring work outs and gyms that plague our land.

This new multi-platform marketing movement is comprised of both broadcast and social. The creative brings you into a world where fitness is personified by extreme FUN. In one video, we see a hard body fitness fanatic being outmanoeuvred by an unassuming guy who does pulls ups with his facial hair. In another, the talking belly button of a woman working out will be sure to give you a belly laugh.

“We're so excited to start 2019 with this innovative campaign to show everyone what fun you can have while working out at Crunch, while reinforcing our philosophy of ‘No Judgments’,” says Chad Waetzig, EVP of marketing and branding at Crunch. “Throughout our 30-year history, irreverent humour has been a part of our storytelling, and we continue that tradition with this new campaign. We want everyone to see that working out doesn’t have to be a drag.”  

StrawberryFrog is the world’s first Movement Marketing, Advertising and Design company based in NYC, specialising in inciting brand-fuelled marketing movements. StrawberryFrog brought movement marketing to the world’s most iconic brands including Heineken, Jim Beam, Pampers, and SunTrust Bank.

"Why do advertising when you can spark a movement? Why settle for a pretentious workout with a crazy serious atmosphere when it can be a hell of a lot of fun?” says Scott Goodson, CEO of StrawberryFrog. "If you’re looking for quirky fun, join this Crunch movement, the diverse nature of the work is welcoming for everyone, regardless of shape, size, age, race, gender or fitness level. It says one thing: Crunch is here to help America join the fun.”

Crunch is a gym that believes in making serious exercise fun by fusing fitness and entertainment and pioneering a philosophy of 'No Judgments.' Crunch serves a fitness community for all types of people, with all types of goals, exercising all different ways; working it out at the same place together. Today, we are renowned for creating one-of-a-kind group fitness classes and unique programming for our wildly diverse members. Headquartered in New York City, Crunch serves over 1,300,000 members with over 300 gyms worldwide in 27 states, Puerto Rico and 4 countries. Crunch is rapidly expanding across the U.S. and around the globe.

The TV and digital creative launches the first week in January and social will begin to rollout shortly after.