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Hires, Wins & Business

MullenLowe Brasil Appointed Agency of Record for Suzano Pulp and Paper's Mimmo

Agency to develop communication plan for Suzano's new consumer goods brand

MullenLowe Brasil Appointed Agency of Record for Suzano Pulp and Paper's Mimmo

MullenLowe Brasil has announced that it has won the pitch for Mimmo - a new brand of consumer goods from Suzano Pulp and Paper.  

"MullenLowe Brasil was chosen as strategic partner for the development and construction of the communication plan for Suzano's new consumer goods brand. It was a busy pitch process, where we had the participation of prestigious agencies in Brazil. It is an important mission, but I am sure that together we will bring good news to the Brazilian consumer in this segment," says Adriana Gonzalez, marketing director at Suzano Pulp and Paper.

André Gomes, MullenLowe Brazil CEO, comments: "The pitch took two months and we are very proud to announce this new partnership. The challenge is giant, to participate in the birth of new brand of a company the size of Suzano. In addition, this achievement reinforces the trust and recognition for our work. We are very glad."

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