MUH-TAY-ZIK | HOF-FER Hires Media Director Eric Perko

MUH-TAY-ZIK | HOF-FER, is thrilled to announce the joining of award-winning Media Director, Eric Perko, from DigitasLBi San Francisco. He joins the team to continue to build a world-class media capability by melding innovative media strategies with brilliant creative.

"Eric brings a great new stripe to this agency,” says John Matejczyk, co-founder and executive creative director, MUH-TAY-ZIK | HOF-FER. “He is a natural leader of both people and ideas. He is always looking for ways to develop more innovative approaches for brands. He integrates deeply with clients and creatives alike to help us all understand opportunities we didn’t know were in front of us. That, and he’s the first guy we’ve ever had who keeps a football on his desk.”

A founding and inaugural member of the DigitasLBi media department, Perko lead the digital media efforts for Taco Bell, during which time the brand received the honor of Marketer of the Year by Advertising Age and DigitasLBi the honor of Agency of the Year. Prior to working with DigitasLBi, Perko led efforts for tech giants eBay, Google, Skype, Cisco and others.

Perko is dedicated to pushing the media industry and reinventing the digital landscape. He places a great deal of focus on developing innovative strategies that will connect consumers with brands in ways that yield measurable results. His unique first-to-market executions with digital platforms including YouTube, BuzzFeed, Waze, Yelp, and Pandora are demonstrative of his dedication to utilizing emerging digital tech to drive relevance.

Matt Hofherr, MUH-TAY-ZIK | HOF-FER Co-founder and Director of Strategy, adds: “Eric knows how to push media boundaries for the better. His media mind is part creative, math, business and innovator all-in-one. We look forward to putting Eric's brain to work to create first-ever ideas that will grow our client’s businesses."