MSQ Sport + Entertainment Appoints Kim Broadbent as Managing Partner

MSQ Sport + Entertainment, the creative agency working at the intersection of sport and entertainment, has appointed Kim Broadbent as its managing partner.

Kim joins MSQ Sport + Entertainment from Havas Play, where she had been managing partner, working on major campaigns such as Jaguar Land Rover’s ‘Embrace the Impossible’ and EE’s ‘Support it’s in Your Hands’.

In her new role, Kim will work across MSQ Sport + Entertainment’s diverse range of clients, helping to build and guide a team that can support brands in navigating the complexities and subtleties of the sport and entertainment industries.

Kim is the second senior full-time hire made in last two months, following the announcement of Georgia Bridgwood as strategy partner at the end of 2024. Georgia and Kim will work alongside agency founders, Steve Martin and Jamie Wynne-Morgan, with a further creative partner also due to be announced in the coming months. 

Kim brings 15 years agency and sponsorship experience to MSQ Sport + Entertainment. Her six years at Havas Play saw her lead the activation team for EE and BT’s sponsorship portfolio across football, film, gaming and rugby, as well as Defender’s (JLR) Global Rugby partnership. She also delivered multi-channel campaigns for rightsholders including The FA, MLB and Premiership Rugby. Prior to this, Kim worked at Synergy (Engine Sport) where she worked across a number of sports and entertainment brands including Emirates, Mastercard and Under Armour.

Kim says, “I’m delighted to be joining the MSQ S+E leadership team at this time in the agency’s journey. Being able to work closely with Jamie and Steve to build and lead an ambitious team of specialists to deliver brilliant work for our clients, is hugely exciting. We’re already working with an impressive set of brands, so I’m really looking forward to getting going on what is lining up to be an incredible year of sport and for the agency.”

Founding partners, Jamie and Steve, said, “Kim has an incredible track record and is one of the most experienced operators in our space. Not only has she worked with some of the best in the industry, but she knows how to deliver outstanding work & nurture great teams. We’re delighted to be working with her to drive our business forward. Her talent and energy were exactly what we were looking for at MSQ Sport + Entertainment, and it’s already clear how much value she’s bringing to our clients and agency.”

MSQ Sport + Entertainment launched earlier this year with a commitment to using the power of sport and entertainment to create deeper connections for brands, talent and rights holders. Services span sponsorship strategy and activation, social content strategy and production, PR and communications, live experiential events and talent management.