MRM Names Katerina Sudit Global Chief Growth Officer

MRM, a McCann Worldgroup agency, has appointed Katerina Sudit to the role of global chief growth officer, overseeing all growth and new business activity. This appointment will see Katerina in a dual role as she’ll continue to serve as MRM’s global chief media officer.  

Katerina's new remit will include overseeing the agency’s strategic growth initiatives in Commerce, CRM, Experience and Technology. She will report directly to Kate MacNevin, global chief operating officer, McCann Worldgroup and global CEO and chair, MRM.  

As a key member of MRM’s global leadership team, Katerina brings more than 25 years of international industry experience and a well-versed background that spans roots in creative agency roles and client leadership. During her time at MRM, Katerina has helped drive and expand new client relationships across the network and geographies. 

"Kat has a tremendous track record for empowering our teams to grow and transform quicker to help our clients succeed in an ever-changing landscape," said MacNevin. “Her business development background is an invaluable asset that has helped build enduring brand relationships and forge connection points between clients and the specialised skill sets that lie within MRM, McCann Worldgroup, and IPG. I’m confident in this new role she will drive further synergies that will help our clients identify new opportunities.”  

“I’m incredibly excited to assume this role within MRM & McCann Worldgroup. My experiences leading complex multi-faceted Client engagements, leading agencies, and building capabilities allows for a unique perspective when helping clients to fully realise their opportunities. I know that in working with the incredible team of specialists here at MRM, we will go on to help our clients create incredible and groundbreaking work.” 

Prior to joining MRM in 2022, Katerina served as chief media officer at Trilia, an IPG company; in addition to earlier posts where she’s also served as president of Havas New York, and CEO for L’Agence PLUS/WPP, Chanel’s bespoke agency.